01 / Product context
Customer advocacy as a product channel
SocialTip is a customer advocacy platform for consumer brands. Customers verify a purchase, share genuine content about the product on social media, and receive a cash reward based on the post. Brands use a separate platform to configure rewards, manage spending, follow performance, and review customer content.
The company is based in London and was founded in 2023. Its official channels position the product as an alternative to conventional influencer campaigns: the participants are customers who already purchased and used the product.
02 / Engineering brief
A product that needed architecture and feature delivery to move in step
The Botmer engagement was not limited to adding isolated screens. The approved brief called for rebuilding SocialTip around a microservices architecture while continuing to develop the user-facing product.
The brief supports the architectural direction and delivery cadence. It does not specify an approved framework list, infrastructure vendor, or invented performance percentage.
03 / Architecture
Rebuilding around microservices
Botmer rebuilt SocialTip using a microservices architecture. That work established clearer service boundaries for a product serving two connected groups: customers creating rewarded posts and brands operating campaigns.
The case study intentionally stays at architecture level. The engagement record confirms the microservices rebuild but does not provide an approved inventory of individual services, cloud resources, programming languages, or internal data flows.
04 / Product delivery
Shipping the next run of product features
Architecture work continued alongside new feature delivery. Botmer shipped a run of product updates that supported SocialTip's evolving experience rather than treating the rebuild as an isolated backend exercise.
- 01Service-oriented product foundation
Rebuilt the application around the approved microservices direction. - 02New feature delivery
Implemented continued product work after and alongside the architectural rebuild. - 03Release support
Maintained an active delivery cadence instead of ending the relationship at the rebuild milestone.
05 / Working model
A technology partnership measured in releases
Botmer remains SocialTip's technology partner. The team supports monthly releases, creating continuity between architectural ownership, product knowledge, and the next set of priorities.
For a growing consumer platform, that continuity matters: the same partnership can respond to changes across the customer app, brand tools, and the services that connect them without resetting context for each release.
06 / Company context
Founded by an operator with a community-led brand background
SocialTip's official company page identifies James Watt as its founder. Watt is also known as the co-founder and former chief executive of BrewDog. SocialTip's public story applies that community and brand-building experience to customer-generated content and advocacy.
The engineering story remains focused on the product: Botmer's role is the microservices rebuild, feature delivery, and continuing release partnership.
07 / Supported outcomes
What the engagement established clearly
The verified outcomes are structural and operational. SocialTip received the stated microservices rebuild, a run of new feature work, and an ongoing technology partner supporting monthly updates.
- 01Architecture rebuilt
The product moved to the microservices structure defined in the engagement. - 02Features shipped
Botmer delivered new product work rather than stopping at architecture. - 03Monthly releases continue
The relationship remains active as a continuing technology partnership.
SocialTip publishes current membership, content, and campaign figures on its website. Those figures describe the wider product and are not presented as outcomes attributable solely to Botmer.
08 / Capability areas
Product architecture with continuing delivery
Microservices
A service-oriented rebuild based on the approved engagement scope.
Feature engineering
New product work delivered alongside the platform rebuild.
Monthly cadence
Continuing releases through an active technology partnership.
Product ownership
Engineering context retained across architecture and later feature priorities.
09 / Public references
Sources and claim boundaries
Product and company facts were checked against SocialTip's official website and company channels. Botmer's engineering contribution comes from the approved engagement brief.
- SocialTip official website — product model, customer and brand workflow, and platform positioning
- SocialTip official LinkedIn page — headquarters, founding year, industry, and founder context
- James Watt launch announcement — founder-authored launch context