Turning Dubai into a map-led discovery and rewards experience

01 / Product context

Making the city part of the mobile interface

Okasha Rewards was conceived as a discovery application for Dubai. Instead of presenting a static directory, the experience used location and maps to help people explore nearby places and interact with their surroundings.

The approved screens show a personalised Dubai home view, favourite places, a scanning journey on a city map, and a detailed treasure reward.

02 / Product idea

Combining useful discovery with a reason to keep exploring

The core product idea brought two behaviours together: finding nearby places and unlocking rewards through exploration. The reward layer gave ordinary city discovery a game-like structure without separating it from the map-led experience.

03 / Discovery journey

From nearby place to map scan to treasure detail

The visible product flow starts with nearby and favourite places, moves into a location-aware scanning view, and ends with information about a discovered treasure. That sequence makes the physical environment part of the app's progression.

1. 01Discover
   Browse places around the user's current Dubai location.
2. 02Explore
   Use a map-driven view to move through the surrounding area.
3. 03Unlock
   Reach treasure-hunt-style rewards connected to the discovery journey.

04 / Botmer's role

Shaping the mobile experience across discovery and reward

Botmer's verified contribution covered the location-based mobile experience, discovery flows, maps and geolocation, and the rewards and gamification layer. The case study does not add an unverified development framework, launch date, client partnership, or commercial result.

06 / Maps and geolocation

Using location as product behaviour rather than background data

In Okasha Rewards, the map was part of the interaction model. Location helped organise nearby places and supported the movement from browsing into real-world exploration.

No claim is made about the specific mapping provider, geofencing method, tracking accuracy, or underlying technical stack because those details are not established by the supplied evidence.

07 / Reward layer

Giving exploration a game-like sense of progress

The treasure-hunt concept added anticipation to the discovery journey. The approved interface shows a named treasure with contextual details, presenting the reward as the conclusion of a location-led interaction rather than a disconnected promotion.

08 / Evidence boundaries

Keeping a sparse public record accurate

No authoritative current product website or app-store listing could be reliably matched to this exact project. The page therefore avoids founder, ownership, launch, active-user, download, partnership, reward-value, and current-availability claims.

Similarly named products were excluded because there was no evidence connecting them to the approved Okasha Rewards interface.

09 / Supported outcomes

What the approved product work clearly shows

The supported outcome is a coherent mobile experience that translated a Dubai discovery and reward concept into connected product journeys.

1. 01Location-aware discovery
   Nearby places and favourites were organised around a Dubai context.
2. 02Map-led exploration
   The interface used movement and scanning as part of the product journey.
3. 03Integrated reward experience
   Treasure details completed the exploration flow inside the same mobile system.

10 / Capability areas

Product thinking for a location-aware mobile experience

11 / References

Source record and known limits

The product description and Botmer contribution are based on the approved engagement brief, supplied product imagery, and Botmer's existing public portfolio. No unrelated Okasha product was used as evidence.

• Botmer client portfolio — Botmer-controlled description of the Dubai location-based rewards and discovery product